Inside My Flash Friday Process — From Concept to Finished Tattoo

By Frankie Sketch — Athens Tattoo Company, Bel Air MD

Every tattoo starts the same way — with a spark.

Sometimes it’s a story someone tells me.
Sometimes it’s an image that jumps into my head during a meditation.
Sometimes it’s me scrolling through references at 6AM thinking:

“This would make a sick tattoo.”

Flash Fridays are where those sparks turn into something real.

If you’re new here, Flash Fridays are my bi-weekly drops of one-of-a-kind tattoo designs that are available at a discount, only for a short time. They go up in my Instagram Stories. People claim them through DMs. And when a design is taken:

That’s it. It’s gone. Not repeated. Not reprinted. Not copied.

Here’s how that idea turns into a final, tattoo-ready design.

Step 1: The Concept — Where It Begins

Flash tattoos start with a theme or a vibe.

Could be:

  • A character

  • A mood

  • A joke that visually slaps

  • A realism mashup someone would never expect

The main rule at this stage:

The design has to connect emotionally.

I want you to feel something when you see it — nostalgia, laughter, excitement, or that instant “I need that on my arm.”

Step 2: From Idea → Elements → Blueprint

Once I choose the concept or the main subject, I start unpacking it.

I ask myself:

  • What feelings do I get from this?

  • What visuals or objects show up when I hear this name or see this character?

  • What story should the tattoo tell at first glance?

I write down every idea that hits me — props, emotions, colors, supporting imagery.

Then I funnel it down.

I take all the chaos and narrow it to 3–5 strong elements.
I usually finalize at three.
Enough to tell a story.
Not enough to clutter it.

From there, I decide two things:

  1. The best size to support the idea

  2. The best placement on the body for movement and visibility

Placement isn’t random.
I design based on:

  • how the tattoo will sit on the muscle,

  • how it wraps around the shape of the limb,

  • how the viewer’s eye flows through it.

I want the tattoo to feel alive — not just placed.

Step 3: Sketch → Reference → Flow

With the elements and placement locked in, I start sketching.

The first sketch is fast — just:

  • flow lines

  • shape organization

  • composition movement

I make sure the tattoo uses the available real estate.
If we’ve got space — I’m going to fill it. Why not?

Then I gather references for:

  • lighting

  • anatomy

  • textures

These help me refine accuracy and realism.

My goal here is simple: layout a tattoo that moves the viewer’s eyes through the design from entry to exit.

When the flow feels right, I tighten shapes, dial contrast, and push depth.

Step 4: Final Rendering

This is where the realism kicks in.

I shape edges, dial in highlights, and carve contrast.
Then I refine:

  • shadows to give depth

  • negative space to add breathing room

  • crisp detail to make the subject pop

I stop when I hit that moment where I look at the piece and think:

“Yep — this belongs on skin.”

If it doesn’t spark that feeling?
I don’t post it.

Step 5: Drop Day

Friday hits.

I post:

  • The final flash design on a clean white background

  • Price + size + recommended placement

  • “DM to claim”

Sometimes people claim them within minutes.

Flash tattoos are one-and-done.
You get a custom-level design without the custom-level price, and nobody else gets it.

Frankie’s Final Thoughts

Flash Fridays are pure creativity — no rules, no limits.
It’s me chasing the idea that hits hardest and turning it into something someone connects with instantly.

The best part?
Watching someone see a design and say:

“That’s the one.”

That moment makes every late-night sketch worth it.

Want to Claim One?

If you’re reading this before the next drop, here’s the bonus:

📣 NEW CLIENT NOVEMBER — 20% OFF ANY CUSTOM DESIGN BOOKED IN NOVEMBER
(You can book for a future appointment — you just have to reserve the spot this month.)

➡️ To claim a Flash design, send me “FLASH” on Instagram
➡️ To book a custom tattoo with the promo, send “TATTOO”

We’ll talk concept, placement, size — and make something fresh.

Thanks for the support, the feedback, and the hype.
Flash Fridays wouldn’t exist without people who appreciate art, trust the process, and let me create freely.

– Frankie Sketch
Athens Tattoo Company — Bel Air, MD

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